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July 10, 2015

Choice of the Week: Normcore by Woolovers


ENG: About normсore I first learned from my friend T. - this unknown at the time the word, he described his style, at the heart of which was laid universal simplicity. Simple t-shirts, classic jeans and sneakers unremarkable does not cause rejection. Nevertheless, I felt style of my friend. Later it turned out that so dress up majority of Europeans.
In fact, normcore has long been settled in each wardrobe, when he didn't have his own name. When you just need to go out to buy bread for lunch or Sunday lunch afternoon, after Saturday in night club, we often dress that way.
Today's hero of Choice of the Week, in my opinion, it is an ideal find for those who know about normcore not firsthand. Woolovers is British brand which already 26 years produces basic things made of natural wool, cashmere and cotton, carefully monitors the quality, wear the whole world and fully justifies the saying "Easy - the key to success." But in this lies the whole meaning of normcore.
RU: О нормкоре я впервые узнала от своего знакомого по имени Т. - именно этим незнакомым на тот момент словом он охарактеризовывал свой стиль, в основе которого была заложена вселенская простота. Одноцветные майки, классические джинсы и ничем не примечательные кроссовки не вызывали отторжения, ровно как и не давали глазу зацепиться хоть за какую-нибудь деталь собирательного образа. Но тем не менее, в моём приятеле чувствовался стиль. Позже оказалось, что так одевается подавляющее большинство европейцев, а особенная любовь к нормкору чаще проявляется у мужчин.
На самом деле, нормкор уже давно обосновался в каждом шкафу, просто раньше у него не было собственного имени. Когда нужно просто выйти за хлебом или пообедать воскресным днем после субботней клубной ночи, мы зачастую одеваемся именно так.
Сегодняшний герой рубрики Choice of the Week, на мой взгляд, идеальная находка именно для тех, кто знает о нормкоре не понаслышке. Британская марка Woolovers вот уже 26 лет выпускает базовые вещи из натуральной шерсти, кашемира и хлопка, тщательно следит за качеством, одевает весь мир и полностью оправдывает поговорку "Простота - залог успеха". А ведь именно в этом кроется весь смысл настоящего нормкора.

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