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November 16, 2012

Maison Martin Margiela For H&M Presentation Party

ENG: Last night I spent with Maison Martin Margiela. To be specific - with his collaboration with H&M. The event took place at a closed-door cocktail party on the eve of official sale start. With several parcels of absolute must-have – the most liveliest impressions and photo-shots of night shopping life.
RU: Позапрошлую ночью я провела с Maison Martin Margiela. Если быть точнее, с его коллаборацией для H&M. Действо происходило на закрытом коктейле накануне старта официальных продаж коллекции. Вместе с несколькими пакетами абсолютных must-have - самые яркие впечатления и кадры из жизни ночного шоппинга.

11pm. 10 hours left till the official sale starts if wristwatch and Moscow time is true. The endless queue lined up to the doors of central H&M store in Shopping Center “Metropolis”. While I am trying to whip up entrains, several young people appear in front of me. “What`s going on? The shop is closed already!” – the young one asks me squeezing a fat chicken stick from fast food KFC.
Одиннадцать вечера. До официального старта продаж остается 10 часов, если верить наручным часам и московскому времени. К дверям центрального магазина H&M в ТЦ "Метрополис" выстроилась бесконечная очередь. Пока пытаюсь сообразить, что к чему, передо мной возникает компания молодых ребят. "А что здесь происходит? Магазин же закрылся уже!" - озадачивает меня тот, что сжимает в руке сальную куриную ножку из соседней фастфудной лавочки KFC.

French smartness of Maison Martin Margiela doesn`t lose face even in the face of such a concentrated refined dialogue. All those who is far from fashion in favour of other interests, cannot understand why MMM generates lots of unprecedented buzz which can be compared perhaps with the queue for cold meats in 90th.
Французский шик Maison Martin Margiela не теряет лицо даже на фоне такого концентрированно-рафинированного монолога. Все те, кто далек от мира моды в пользу других увлечений, в этот вечер так и не поймут, чем MMM заслужил такой небывалый ажиотаж, который сравним разве что с очередью за колбасой в 90-ые.

In half an hour the doors are opened and crowd pierces to precious shelves. And then in few minutes it`s left shining of white emptiness. The main hits of the night are candy clutches and oversized jeans. It's taken in seconds. Happy guests rush to fitting-rooms accompanied by the orchestra taking French éclairs and pineapple fresh juice in process.
Через полчаса двери магазина открываются, и поток людей прорывается к заветным полкам. Уже через несколько минут они остаются сиять белоснежной пустотой. Главными хитами вечера оказываются "конфетные" клатчи и безразмерные джинсы - их сметают мгновенно. Счастливые гости под аккомпанемент живого оркестра устремляются к примерочным, на ходу перехватывая кто французские эклеры, а кто ананасовый фрэш.

At the exit I meet stylist Alexander Rogov, clasping in the hands few hangers with excellent Couture. "Everything fits?" - asks Sasha, and at this moment I am recalled again that he is one of the main fans of Maison Martin Margiela in this huge metropolis. This fact becomes more special against all those guests who spin around hangers with usual H&M fashion line thinking that this is the long-awaited collection by maestro. By the way, the collection is dedicated to his work in actual fact: Margiela's best ideas are collected together for the whole history of the fashion house. The action reminds an ode to the maestro who has left master seat three years ago.
На выходе встречаю стилиста Александра Рогова, сжимающего в руках несколько вешалок с отменным кутюром. "Все подошло?" - спрашивает Саша, и в этот момент я вспоминаю, что именно он - один из главных поклонников Maison Martin Margiela в этом огромном мегаполисе. Этот факт становится еще приятнее на фоне тех гостей, которые кружатся вокруг вешалок с простой линией H&M, на полном серьезе думая, что это и есть та самая долгожданная коллекция от маэстро. Кстати, именно его деятельности, по сути, и посвящена коллекция: в ней собраны лучшие идеи Марджелы за всю историю модного дома. Действо напоминает оду мастеру, покинувшему свой главенствующий пост три года назад.

Standing in the queue to cashier`s desk I become accidental listener of thought of one of the guests: “I guess menswear collection is not enough for me. I`m going to check the women`s one,” tells he to his mate thoughtfully. Seems like the information about agio has passed by him on transparent heels – the ones which became the main hit of collaboration and which disappeared so fast as like hotcakes.
На очереди в кассу становлюсь случайной слушательницей размышлений одного из гостей: "Думаю, мне будет мало мужской коллекции. Сейчас пойду за женской," - задумчиво докладывает он другу. Похоже, информация об ажиотаже прошла мимо него на прозрачных каблуках - именно тех, которые стали бесспорно главным хитом коллаборации и которые, впрочем, так же исчезли, как горячие пирожки.

As a present - T-short bag and absolutely seriously aware that it is not for kitchen-stuff but for packing yours body in. Maison Martin Margiela surprises here too with his creatively different way to fashion, though it looks not so spectacular after crystal embroidered masks, gloves jacket and plastic transparent clutches. But it`s on the register till better times. Polyethylene is not trendy, and thanks God!
В подарок покупателям вручают пакет-майку и абсолютно серьезно предупреждают, что в ней нужно носить не продукты, а паковать свое бренное тело. Maison Martin Margiela и здесь удивляет своим нестандартным подходом к моде, хотя после расшитых камнями масок, курток из перчаток и пластмассовых прозрачных клатчей этот выпад смотрится не столь эффектно. На заметку до лучших времен. Полиэтилен пока не в тренде, и слава богу.


Closer to daybreak the shops is getting empty, but hall is not – a new queue of those who will become more happier at daybreak. MMM - what surge that sound can start!
Со временем магазин пустеет, но не пустеет холл - в нем вновь скапливается новая живая очередь из тех, кто на рассвете станет чуточку счастливее. МММ - как много в этом звуке.


60 comments:

  1. Wow this is amazing, i bet you had such a fabulous night - great pictures x

    http://heidi-likes.blogspot.co.uk

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    Replies
    1. I really loved the MMM for H&M collection but they were little bit too pricey for my wallet. :/ xx

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  2. Great photos! I bought one grey blazer which was outstanding! The rest of collection ( except shoes ) is too weird for my taste.

    http://lartoffashion.blogspot.com

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  3. you did great photos, and I like your outfit, I bought one skirt form that collection!

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  4. love this collection! amazing capture of party! :)
    ciao!


    www.pursesinthekitchen.com

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  5. Nice events!!! And so beautiful collecitión!!!! :)
    xoxo

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  6. I couldn't go :-( Great pics dear!

    -xoxo- lorena

    http://www.lolitainthemix.blogspot.com

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  7. i really envy you guys who have H&M in their country! aaa!

    Love,
    Pudding Monster

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  8. fabulous colection!
    fran

    FRIDAY WITH MY NEW BLAZER
    http://www.showroomdegarde.blogspot.com.es/2012/11/blue-blazer-and-brown-details.html

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  9. Какой дурдом:))) Жаль в Киеве до сих пор нет НМ, я б с радостью купила ботиночки с прозрачными каблуками:((


    xoxo Iren
    Living In A Kitten's World

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  10. THE REALLY WORTHY PIECES ARE CRAZY PRICED !!!!

    YOU'RE WELCOMED TO MY TOP GIVEAWAY :
    http://www.letthemstare.com/fashion-industry/
    ANASTASIA - FASHION DESIGNER

    ReplyDelete
  11. thanks for visiting:)

    http://santhanaz.blogspot.com

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  12. Awww thank you so much for your comment, I appreciate every single one!
    Hope to see you back on my blog someday!
    xx, Coco.

    http://summerlights-skye.blogspot.de

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  13. great pics <3

    http://herfashionisadiary.blogspot.co.at

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  14. Отличный пост, спасибо!

    xxx

    Татьяна

    http://www.bonnie23blog.blogspot.com/

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  15. gorgeous presentation, I cannot wait for my leather jacket to arrive ♥

    *MlleWanderlust *

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  16. Great post ! Love it !!
    Thank you for your comment !! i am glad you liked it ...hope to see you soon on my blog...!!

    Fallow you !! ♥

    http://prettypink05.blogspot.ro/

    xoxo !!

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  17. Great photos of this collection!

    kiss!

    L.

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  18. gasp! so excited for this collection! must make my trip to H&M very very soon!

    thanks for your sweet comment on my blog dear :)

    xo
    osmiuminlove.blogspot.com

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  19. looks pretty awesome, i must say! Thanks for sharing!!

    -liv
    http://chocolivlovelaugh.blogspot.kr/

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  20. That's one lovely leather jacket~

    xx Daphne of Metamorphosis

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  21. wow, that looks like a fun night! That collection is beautiful :)

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  22. great photos! so cool you got to go!

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  23. Looks like an amazing event!

    http://www.daisyraeboutique.com
    http://www.kacieskloset.blogspot.com

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  24. thanks for sharing! i didn't have a chance to have a look (living in just couple of min to get to the H&M)

    Lyosha
    Inside and Outside Blog

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  25. Chestno, eto bila ne "moya" kollektsiya, da i s tseni H&M chto-to pereborschili na etot raz, hotya klutchi i obuv mne ponravilis. x

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  26. http://klaudia12-klaudunia.blogspot.com/

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  27. such great photos. this collection really is to die for

    xo Jackie
    ...livingaftermidnite

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  28. the event looks so dynamic, it must have been amazing being there firsthand! Its an incredible collection!

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  29. he has a wonderful collection!!

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  30. How cool that you get to be a part of that! That must be such an neat experience! :)

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  31. The jackets in this collection are exquisite! I like menswear more than women but it's a good collection in general.

    Loving this blog, your photos, your layout. Awesome! I'm your newest follower!

    x

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  32. such lovely description of that very hectic night! Thanks for sharing!

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  33. great photos! would you like to follow each other? let me know!

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  34. Great post dear :))

    alittlecupofcoffee.blogspot.com

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  35. very lovely! xo

    everybodyhatesbritt.blogspot.com

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  36. I saw the collection in the Las Vegas store and thought it was very artistic... not very wearable. I did love the glove bag and had to buy it.

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  37. nice blog, would you check out mine and follow? :*
    kisses from Bosnia

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  38. Fashion and art together. I love it.
    xxx

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  39. Hi I just new find your blog from fashiolista and i like it. I'm following you :)
    http://dikostyle.blogspot.com/

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  41. What a nice event to be part of! Nice outfit but that's obvious.

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